New Kelkoo Alogrithm
As a partner/merchant of Kelkoo, we recently received the following from them regarding changes to their search algorithm:
After months of analysing the vast amounts of data, on users’ searches, user and merchant feedback, offer relevancy and quality, Kelkoo has built and launched a new search algorithm. The key objectives are:
To improve the service and quality of the traffic we send to you to increase your sales.
To improve the relevancy and quality of the offers that we show to our users when they search on Kelkoo.
In addition to the cost per click, a new performance criteria for each of your offers has also been applied. By incorporating the user choice in the algorithm, the Kelkoo search aims to improve its service and quality of traffic that we send to you to increase your sales. Offers that are complete and descriptive, that include good quality images, accurate pricing, stock and delivery information and where users rank them highly stand a much better chance of appearing higher in the search results that are displayed to users.
We will be monitoring our clients Kelkoo activity a little closer in response to this news to see how much it affects them. hopefully it will be for the better…