Tagged: outrider

Time For A Change

Time For A Change

On the 4th February 2004 I started work with a company called Decide Interactive as a Search Engine Marketing Engineer. I was involved in all aspects of SEM managing PPC campaigns as well as Paid Inclusion work and through two company buy-outs (the first by...

Not Exactly My Forte

Not Exactly My Forte

Client pitches. They’ve never really been my thing. I’m more of a technical person. Give me a problem to solve and I’m onto it with no hesitation. Ask me to negotiate a new deal with a potential client and I become a wreck. Tell me...

The Preverbial Fan Has Been Hit

The Preverbial Fan Has Been Hit

Whenever I decide to go on holiday something always seems to go wrong at work, and this year was no exception! The very first day, just as I was boarding the plane, a phone call was received in the office announcing the cessation of Yahoo...

SDC Update Data Feed Specifications

SDC Update Data Feed Specifications

Shopping.com have announced the latest update to their feed specifications. Feed Specs 2.0 gives the client the tools to provide richer data feeds to SDC. Taken from their latest newsletter… Over the past year, you may have heard that we’ve been developing a New User...

Shopzilla Drop CPC Prices

Shopzilla Drop CPC Prices

Shopzilla have announced a drop in CPC prices across a couple of categories, according to their recent e-newsletter… Great news! Shopzilla has reviewed our rate card post holiday season and we have made significant decreases in our Electronics, Computers and Appliances categories. These changes have...

Outrider

Outrider

So you’ve seen the posts about Shopping.com and Kelkoo, and are wondering why it’s appearing here. Well it’s all down to my job as an Account Director for Outrider. Outrider UK is a specialist search engine marketing (SEM) agency who deal with product/data feeds and...

SDC MAC Update

SDC MAC Update

Shopping.com (SDC) are launching a new FTP Reports service from the Merchant Account Centre. This accouncement was taken from their latest newsletter: What does this mean? 1. New FTP infrastructure means we can deliver daily performance reports to all our merchants and partners 2. Reports...

New Kelkoo Alogrithm

New Kelkoo Alogrithm

As a partner/merchant of Kelkoo, we recently received the following from them regarding changes to their search algorithm: After months of analysing the vast amounts of data, on users’ searches, user and merchant feedback, offer relevancy and quality, Kelkoo has built and launched a new...